Why Good Writers Get Stuck (And What Standard Craft Advice is Missing)

If you've published multiple books but feel trapped at "good but not great," this ebook reveals the gaps that keep experienced authors plateaued.

If you're an indie author, you've invested in fiction craft books with high hopes. Especially if you've published multiple books and know you're capable of more. You picture readers staying up until 3am to finish your book and getting flooded with 5-star reviews saying "I couldn't put it down."

But that initial spark of possibility can turn sour.

You can find yourself staring at a blinking cursor, wondering why applying the advice doesn't seem to be making a difference in your manuscript.

This isn't a reflection on you, or your abilities as a writer.

It highlights the gap between what you’ve learned and what writers actually struggle with, especially when you're past the beginner stage. You know the structure. You understand the principles. But you can't see why your competent execution isn't creating raving fans who binge-read your entire series.

This ebook helps you bridge that divide.

Inside, you'll discover:

  • Why good writers abandon manuscripts mid-draft (and those novels immediately get rejected by agents if they’re finished)
  • What makes some sequences so gripping readers stay up all night (while others feel flat even when the story’s overall structure is technically correct)
  • The unexpected approach to crafting dynamic stories (with surprising plot twists and 3D characters readers will never forget)
  • What you actually need to prioritize in your scenes (to sustain reader attention from the first page to the last) This ebook fills in the missing pieces so you can write stories that turn readers into obsessive fans.
All of Lori’s emails have been invaluable and improved my writing. I find myself returning to them often
— Moni Boyce, USA Today Bestselling Author

Hi, I’m Lori Puma. I help experienced indie authors who are stuck at "competent but not spectacular" write novels that create dedicated fans, not just satisfied readers. I use infographics and science to help you craft novels that have readers missing their subway stop and naming their pets after your characters.