You know your genre. You know your craft. And you're still stuck.
Maybe you're writing in a new genre or working with a trope you haven't tackled before, and the advice online is so vague it's nearly useless. Maybe you're seeing the same feedback from readers across multiple books and can't crack what's causing it. Maybe your plot checks every box for your genre and your critique group likes it, but like isn't what you're after.
You don't need someone to explain the basics back to you. You need someone who has actually read in your genre (hundreds of novels worth) and who will engage with your specific story on its own terms, not hand you a generic checklist.
Hi, I'm Lori Puma.
I'm a developmental editor and Visual Story Scientist. I work with authors who are and ready to go deeper than the standard craft advice covers. I use infographics and science to do it.
Delivering the reader experience your genre promises isn't about generic structure. It's about hitting the right beats in the right way for your specific premise, characters, and trope. Get that right, and readers stop squeezing your books in when they can and start rearranging their schedules around your release dates.
What my clients tell me they value most: I lay out what the craft requires for their specific story and explain why, so they can make the choice that's right for their characters and premise. That diagnosis doesn't just fix this novel. It shows you the pattern, so the next time you sit down to write, you already know what your story needs before readers can tell you what's missing.
Why I use infographics and behavioral science
I have a PhD in epidemiology. I spent years studying why people change their behavior, and what I kept finding was that information alone doesn't move people. Emotion does.
That's as true for your readers as it is for anyone else. Readers don't invest in your protagonist because your structure is sound. They invest because the character's problem felt real enough to lose sleep over.
Writing craft advice is often conveyed in hundreds of pages or hours of workshops. Infographics crystallize what's important for your specific story into a single page, giving you a picture you can carry in your mind as you write and revise, so that when you sit down to write a scene, you already know where it fits and what it needs to do.
Who I work best with
You write romance, romantasy, fantasy, science fiction, crime fiction, thriller, or suspense. Maybe you're building a series. Maybe you write under more than one pen name. Either way, you've put in the work, you know your craft, and you're ready to go beyond the standard advice and get specific about what your story needs.
You don't need someone to explain what a beat sheet is. You need someone who can show you exactly where your execution is falling short of your potential, and what to do about it.
If that's you, you're in the right place.
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