You dream of becoming a full-time author. A novelist who writes dozens of books that readers can’t put down over a long career.

But, right now, you're not thinking long-term. You're struggling with your current novel.

Might be, you’re so worried about incorporating all the advice you’ve gathered from writing experts that working on your novel leaves you feeling paralyzed. You write and then obsess over it. Is the conflict believable? Did you comply with the Hero’s Journey?? Would it be better if you used a different POV??? Should you add another romantic interest???? Maybe the hero should discover a third dead body by page 50???? Will the second-guessing ever stop?????

Or maybe you’re an intuitive writer who struggles with the larger story. You write scenes as they play out in your mind and then feel lost or confused when you try to combine these fragments into a novel-length story. Why does it seem so hard to arrange the pieces into a coherent whole?

Or it could be you’re a writer who's so determined to become one of those top authors that whatever you write just never seems good enough Why doesn't your novel make you feel inspired like the books that your favorite authors write?

If any of the above rings true, I can help.

We can work together to make your current novel a page-turner and strengthen the skills you need to build your fiction-writing career.


Hi! I’m Lori Puma.

I work with authors who dream of writing series of page-turning novels and quitting their day jobs to become full-time writers. I help them craft page-turning stories. I show them how to incorporate the storytelling principles behind thousands of bestselling novels while also making sure that each author's own unique voice and perspective shines through.
In 2017, I was part of the first group of editors certified in the Story Grid editing method created by Shawn Coyne. My Story Grid training means I know how to help authors use storytelling principles like genre expectations and story structure to write novels that readers can’t put down.

However, knowing the technical aspects of storytelling craft isn’t enough. Career fiction authors also need to find the right balance between obeying “the rules” of storytelling and trusting their own creative instincts.

How do I know?

I’ve been a creator my entire life. One of my earliest childhood memories is sitting on the front porch telling a story to a gathering of imaginary animals. Throughout my life, and multiple career changes, I’ve taken part in myriad creative endeavors. I’ve published work on big name media sites like the LA Times and the Washington Post, performed in plays and comedy showcases, spoken in front of large and small audiences, produced videos, worked as a marketer, and designed software. And through it all, I have danced.

What dancing taught me about fiction

For many years, I dreamed of becoming a top partner dancer. (Think ballroom dancing, but less formal.) I wanted be a dancer who performed at big events and placed in national competitions. Over a decade, I took classes, attended workshops, and practiced at home. Despite all my efforts, my dancing plateaued. I would learn new moves, but no matter how much I practiced, my movements never looked smooth and silky, like a top dancer's. In real life, I remained jerky and halting, like an amateur.

That all changed when I met a pair of master dance teachers with an intimidating list of accomplishments. These teachers had won national competitions, performed as paid industry professionals, trained many top students, and one was certified to teach 18 different styles of dance by 6 different agencies.

After I met these teachers, several things changed. First, I started taking private lessons. Previously, I had only taken group classes. With private lessons, I finally got the one-on-one feedback to know which technique drills I needed to do to focus on. With a new focus, my practice time started to pay off. Over time, my movements became smoother and more appealing.

Changes in my dancing weren’t limited to the technical drills I learned. I also learned when to focus on technical details and when to let go of technique and trust my own instincts. Because all artists needs both structure and creativity. Times of practice and focus, and times of flow and freedom.

And the most important lesson of all?

I learned that each artist needs an unshakeable belief that what you have inside you is worth sharing.

Over the years, as I continued to take private lessons and get the one-on-one feedback I needed on my technique, something inside me started to change. My dream of becoming a top dancer didn’t seem like a far-off posssiblity. It started to seem like an inevitable conclusion of years of focused work.

All I had to do was continue getting feedback and making focused changes, just as I had been doing for years. Over time, my confidence that my dreams would become reality grew. That’s when the invitations to join performance teams started to come in.

Ultimately, I had to put my dancing dreams aside after a few performances because of health challenges. But I use what I learned about reaching the top of a creative field every day in my work as an editor.

I’d love to help you strengthen your technical storytelling skills and build your unshakeable belief in your author career.