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About how to build your author platform. The large group of enthusiastic followers who buy your book, recommend you to friends, and help you get taken seriously by high profile media.
About the strategies and skills you need to become a successful author, an often-requested speaker, and a recognized expert.
I work with people who write books because they want to make a difference in the world.
I help them focus and refine their marketing so they become sought after experts and build a huge following hungry to hear from them.You need practical marketing know-how and remarkable communication skills to reach ALL THE PEOPLE who need you.
The only thing I liked more than stories as a kid, was trying to change people’s behavior. When I was in fourth grade, I wrote a report on the dangers of smoking. I gave it to my dad to persuade him to quit.
It didn’t work.
I thought it was because I didn’t know the science well enough. So, I went on to get a Master’s and a PhD in public health, reading and performing stories on the side.
Why your fourth grade self shouldn't run your adult life
In graduate school, I discovered that I had made a mistake. Scientists were incredible at describing what people do, not at persuading them to do things differently.
I started looking for the people who were persuasive.
Professionally, I took jobs at nonprofits and eventually landed in tech startups.
You could say my specific job was: to make numbers interesting and understandable to regular people. I earned millions of pageviews for my company, had my work featured on big name media sites like the LA Times and the Washington Post, and learned what it took to launch a product that makes money.
The fine art of learning how to NOT be an asshole
Personally, I looked for people that could help me change. Because after years of pursuing a career that didn't work out, I was frustrated and bitter. I blamed the people around me, but I suspected that I was also part of the problem.
I found nonviolent communication. It's a system that doesn't let you blame anyone else, because it forces you to take responsibility for your own behavior. Which sounds awful. But it turns out that learning to handle yourself is the secret to giving difficult feedback without being a jerk, listening so other humans feel like you've heard and understood them, and speaking so that your message gets received.
I fell in love with my nonviolent teacher. (You would have too! He was that good.) But he was sick. He died a year after we got together.
At his funeral, I realized that he had inspired half a dozen people to change. To go after their dream job. To take steps to deal with their anger issues. To say what they really meant.
It's a tragedy that he didn’t live long enough to have an impact beyond his circle of friends.
You don't have to suffer the same fate.
You can learn the blend of heartfelt communication and no-nonsense marketing that it takes to reach an enormous audience and inspire them to change.
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