Some people write just to cross "write a book" off a bucket list.

But, not you.

You've got a message that the world needs to hear. You may be writing practical nonfiction on finding work you love, touching memoir about the art of for caring for aging parents, or a post-apocalyptic dystopian fiction the dangers of climate change.

We need to grow you the kind of author platform that helps you build your career whether that means becoming a full-time author, a public speaker, a business owner, or a community leader.

Hi! I’m Lori Puma.

I work with people who write books because they want to make a difference in the world.

I help them write book descriptions, author bios, and websites that make readers want to learn more and learn the marketing skills critical to long-term success: how to build a large following that would love to buy from you.

Where it all started

The only thing I liked more than stories as a kid, was trying to change people’s behavior. When I was in fourth grade, I wrote a report on the dangers of smoking. I gave it to my dad to persuade him to quit.

It didn’t work.

I thought it was because I didn’t know the science well enough. So, I went on to get a Master’s and a PhD in public health, reading and performing stories on the side.

Why your fourth grade self shouldn't run your adult life

In graduate school, I discovered that I had made a mistake. Scientists were incredible at describing what people do, not at persuading them to do things differently.

I started looking for the people who were persuasive.

Professionally, I took jobs at nonprofits and eventually landed in tech startups.

I worked as a marketer and as a half-designer/half-engineer of a product for marketers. You could say my specific job was: to make numbers interesting and understandable to regular people. As a marketer, I earned millions of pageviews for my company, ran a social media channel, and had my work featured on big name media sites like the LA Times and the Washington Post. As a designer/engineer I learned what it took to launch a product that makes money.

The fine art of learning how to NOT be an asshole

Personally, I looked for people that could help me change. Because after years of pursuing a career that didn't work out, I was frustrated and bitter. I blamed the people around me, but I suspected that I was also part of the problem.

I found nonviolent communication. It's a system that doesn't let you blame anyone else, because it forces you to take responsibility for your own behavior. Which sounds awful. But it turns out that learning to handle yourself is the secret to giving difficult feedback without being a jerk, listening so other humans feel like you've heard and understood them, and speaking so that your message gets received.

And then...

I fell in love with my nonviolent teacher. (You would have too! He was that good.) But he was sick. He died a year after we got together.

At his funeral, I realized that he had inspired half a dozen people to change. To go after their dream job. To take steps to deal with their anger issues. To say what they really meant.

It's a tragedy that he didn’t live long enough to have an impact beyond his circle of friends.

You don't have to suffer the same fate.

You can learn the blend of heartfelt communication and no-nonsense marketing that it takes to build a career changing people's lives.

Want help building your author career?

See how we can work together.