When can authors skip building an email list?

When can authors skip building an email list?

Every marketing guru under the sun will tell you that your #1 priority as an author or as a business owner is building an email list.  But the truth is, there are some cases where that advice is flat-out wrong.  

Wouldn’t it be nice to know when?

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What’s the number one reason any book fails?

What’s the number one reason any book fails?

In this interview with Darren Beyer author of science fiction technothriller Casmir Bridge and former NASA space shuttle engineer, we talk about finding a target market, what it means when a book ‘fails’, overcoming crushing editorial feedback, and what’s been effective in building up an email list.

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